Overcoming the Hurdles of Content Creation

When planning a convention, party, summit or meeting, creating good content to engage your attendees is a crucial part of any event. This is also a task that can often feel intimidating. What branding will look best? Does animation make sense for this application? What video content will translate best to the big screen? It’s because of common questions like these we’ve compiled four quick tips to overcome the (often) daunting task of content creation – 

GET A PRODUCTION PARTNER THAT MANAGES CONTENT CREATION, SO YOU DON’T HAVE TO.

Having a good production partner can really make or break your event in many ways. Finding a production partner that provides content creation can take a large load off of your shoulders as you are preparing for your event. Among many other things, they can optimize your brand’s content to fit the screens, brainstorm ideas for what kind of graphics to use as well as offer expert advice as to what direction makes the most sense for your brand.

COLLABORATE, COLLABORATE, COLLABORATE.

Ideas can come from unexpected places. Ask around the office for other people’s ideas and input. Talk to your client/events team and see what vision they have. The best ideas can come from the most unexpected places, so think outside of the box. 

DEFINE THE STYLE.

Finding the style or theme that really suits your event or party will make all of the difference. If you don’t have a specific vision, coming up with solid content will be a challenge. Once you settle on your voice, style, and overall goals, content creation becomes second nature.

KNOW THE CANVAS. 

No matter what you are creating, the canvas that you have to use will impact the content. Do you need projection mapping? Do you need to cover an entire room? What will the stage look like? These are the kinds of questions you should ask when creating your content.

Need a hand with content creation for your next event? Let’s chat.

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