This September, dōTERRA went virtual with PURSUE 2020 | dōTERRA Global Connection and it was their biggest event yet with more than 80,000 Wellness Advocates and customers from around the world joining the online platform. Attendees learned from the dōTERRA executives, industry leaders, and employees from around the globe on new and exciting initiatives, products, and messaging.
In preparation for the event, WEBB worked with doTERRA to design and film more than 30 segments in 13 days at the corporate headquarters. These segments were compiled together into seven online sessions launched over the course of the three-day live event, and translated into 16 languages. PURSUE 2020 was full of exciting announcements, in-depth product training, and insights into the future of dōTERRA. With over 30 hours of on-demand content, attendees were able to review and rewatch again and again throughout the month of October.
In addition to the main sessions the site also contained a virtual product showcase called ‘dōTERRA Home' where the attendee gained access to six interactive virtual rooms of a home to learn how to use doTERRA products in their daily lives. The dōTERRA Home interactive took attendees through each space showcasing practical tips, DIY suggestions and science education. Attendees could click on hotspots to explore each room, learning practical tips and education points along the way. WEBB designed, built and merchandised all six of the sets, coordinated scriptwriting, messaging, video production and site buildout.